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Posts Tagged ‘Winter Sonata’

Top hallyu star Bae Yong-joon cut short his stay in Japan and returned home earlier than scheduled due to a sudden deterioration in his health, his agency BOF said.

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Actor Bae Yong-joon, known as “Yonsama” among Japanese fans, proved that he still has the power to keep the popularity of Korean pop culture alive. He was the star who helped trigger the Korean wave or “hallyu.” He also showcased a possibility that hallyu can be broadened to the realm of tourism and food.

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Hallyu star Bae Yong-joon is taking the lead in exporting Korean cultural content through a new book and other projects.

Bae Yong-joon

Bae Yong-joon

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Two stars of “Winter Sonata,” Bae Yong-joon and Choi Ji-woo, will be in Japan together this fall. The first-generation hallyu stars will be in the Tokyo Dome to promote “Winter Sonata – Another Story,” a 26-part animation show dubbed with their voices. This is the first time that Bae and Choi will participate in the same event since their drama was broadcast in 2002.

Bae Yong-joon and Choi Ji-woo

Bae Yong-joon and Choi Ji-woo

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 Over the past decade, an increasing amount of Korean popular cultural content, including television dramas, movies, pop songs, and their associated celebrities have gained immense popularity. This has happened not only in China, Japan and other East and Southeast Asian countries, but also in Iran, Egypt and Zimbabwe and others. News media and trade magazines have recognized the rise of Korean popular culture in the world, dubbing it the “Korean wave” (“Hallyu” in Korean).

Korean Wave

Korean Wave

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