Despite numerous box office bombs and once-in-a-blue-moon TV soap appearances, some actors and actresses enjoy wild successes as commercial models, firmly establishing an aura of mystery even among celebrities. In Japan, even popular celebrities rarely appear in more commercials than dramas, while stars in U.S. rarely shoot commercials except for luxury goods. But in Korea, some celebrities star in commercials at least 10 times more than in dramas or movies.
Posts Tagged ‘jeon ji hyun’
Over the past decade, an increasing amount of Korean popular cultural content, including television dramas, movies, pop songs, and their associated celebrities have gained immense popularity. This has happened not only in China, Japan and other East and Southeast Asian countries, but also in Iran, Egypt and Zimbabwe and others. News media and trade magazines have recognized the rise of Korean popular culture in the world, dubbing it the “Korean wave” (“Hallyu” in Korean).
Police have seized hard disks of computers and documents at Sidus HQ, the agency for star Jeon Ji-hyun. The Seoul Metropolitan Police on Monday seized the material when they learned that the star’s cell phone was being spied on. They are questioning three suspects including the head of a private detective agency on charges of copying SIM cards.