Despite numerous box office bombs and once-in-a-blue-moon TV soap appearances, some actors and actresses enjoy wild successes as commercial models, firmly establishing an aura of mystery even among celebrities. In Japan, even popular celebrities rarely appear in more commercials than dramas, while stars in U.S. rarely shoot commercials except for luxury goods. But in Korea, some celebrities star in commercials at least 10 times more than in dramas or movies.
Archive for the ‘jeon ji hyun’ Category
Korean stars who appear in Chinese food advertising will have to check whether the advertiser’s food is safe after a new food safety law came into effect this month. The aim is to prevent further international embarrassment after a string of scandals such as the deadly baby milk scare brought Chinese food products into global disrepute.
Police have seized hard disks of computers and documents at Sidus HQ, the agency for star Jeon Ji-hyun. The Seoul Metropolitan Police on Monday seized the material when they learned that the star’s cell phone was being spied on. They are questioning three suspects including the head of a private detective agency on charges of copying SIM cards.