A survey has found that Korean adults drink an average of 110 bottles of beer and 74 bottles of soju annually. The survey also reveled that the export of Korean alcoholic beverages rose 23 percent from last year.
The National Tax Service announced that the total consumption of alcoholic beverages in Korea amounted to 3.39 million kiloliters last year, up 3.2 percent from 3.29 kiloliters in 2007. In terms of the type of beverage consumed, soju and beer consumption increased 4.3 percent and 3.8 percent, respectively. When converted into per-adult consumption, it reveals a Korean adult drank 74.4 bottles (360ml-bottle) of soju and 109.83 bottles (500ml-bottle) of beer.
The export of alcoholic beverage amounted to 227,705 kiloliters in Korea last year, up 23 percent from last year. Beverages were exported to some 65 countries, with 131,000 kiloliters, more than half of the entire total, being exported to Japan, followed by Hong Kong, Mongolia, China and the U.S.
Soju, in particular, was exported to 58 countries worldwide, earning sales of more than $100 million. The export of makgeolli — a milky, unrefined rice-based beverage — increased 27 percent from 2007. (Chosun Ilbo)