BoA, South Korea’s top pop star, has embarked on a full-blown promotion tour of her songs through American radio broadcasts.
Following her visit to WDRE, a radio broadcaster in Long Island, Wednesday, BoA plans to visit famed radio broadcasters in New York, Philadelphia, Washington, Florida, Orlando, Miami and Seattle, according to Yonhap News.
While visiting broadcasters, she will have a string of interviews with famous DJs and introduce “I Did It For Love,” the flagship song of her U.S. debut album entitled “BoA,” and other songs.
Given that the radio is a key publicity means in the U.S. pop world, the forthcoming radio tour will serve a good occasion for BoA, 22, to get closer to fans in the world’s largest album market.
Meanwhile, the music video of “I Dit It For Love,” directed by Joseph Kahn, has been unveiled at BoA’s official Web site (www.boaamerica.com) and other American Web sites, Yonhap said. Kahn had made promos for Britney Spears, Chris Brown and Eminem and won the Best Video of the Year and Best Direction at the 2002 MTV Video Music Awards.
BoA released her U.S. album on March 17 amid high expectations that she will be able to reenact her success story in Japan in the United States.
The album contains 11 songs including “I Did It For Love” and dance tracks “Energetic,” “Eat You Up,” and “Look Who’s Talking.”
BoA’s album ranked 127th on the Billboard 200 Album Charts announced on March 26. It was the first time that a Korean singer had entered the Billboard chart. (Korea Times)