South Korea’s pop idol group Girls’ Generation will come to the rescue of a TV program that has been struggling with falling viewing rates.
MBC, one of the nationwide broadcasters, has tapped the all-girls group as master of ceremonies for a part of “Sunday Night,” its evening variety show. The group’s nine members will emcee the part whose title has yet to be decided together.
An MBC official was quoted as saying, “Members will perform their given missions at various places to amuse viewers but details are still under discussion. The first shooting will take place early next week.”
In principle, all nine members are supposed to take part in the program but Yoona, who is starring a TV soap opera, could not be seen occasionally.
MBC officials say the group’s presence in “Sunday Night” will help boost the show’s viewing rates that have been stalled at single digits of late.
“Girls’ Generation is the most eye-catching new-generation icon. We expect the members to contribute a great deal to attracting young viewers,” another MBC official said.
The new segment will be broadcast as a pilot program first and its regular programming will be decided later, depending on viewers’ responses. (Korea Times)